Cash equity trading desk it resulted in a significant reduction in trader headcount from 600 traders in the 2000s to 2. As more people buy their clothes online companies are rolling out technologies to provide customers with a more precise fit. Goldman sachs research explains how this technology could help retailers lower return rates and costs. Announced in may and completed in september 2014 goldman sachs served as lead financial advisor to us based aeroflex holding corp. Body measurement technology as more consumers buy their clothes online body measurement technology is emerging to allow shoppers to accurately measure their body dimensions for a more precise fit. Body measurement technology is an emerging field that allows consumers to accurately measure their body dimensions with a smartphone.
In its 15 billion sale to cobham plc headquartered in the uk. Body measurement technology is an emerging field that allows consumers. In fact in the early 2000s when goldman automated its us. Aeroflex whose lead investors included affiliates of veritas capital focuses on specialized systems including microelectronics products and test and measurement. We sat down with sho kawano of goldman sachs research to learn more about this body measurement technology its advantages for companies and consumers and the applications beyond retail. 3d body scanning apps utilize consumers photos to calculate.
Body measurement technology is an emerging field that allows consumers to accurately measure their body dimensions with a smartphone. Body measurement technology could translate into fewer returned items and happier customers. Goldman sachs insights body measurement technologytopic. Aeroflex sale to cobham. Technology driving innovation as e commerce sales of apparel are increasing companies are looking for solutions to help customers find their perfect fit when ordering online. Body measurement technology as more consumers buy their clothes online body measurement technology is emerging to allow shoppers to accurately measure their body dimensions for a more precise fit.
Goldman sachs research explains how this technology could help retailers lower return rates and costs. 3d body scanning apps utilize consumers photos to calculate the circumference and length of each body part to provide shoppers with precise measurements. One of the primary challenges with goldman sachs introduction of digital technology to improve efficiencies in the workplace is the threat of loss of jobs. Shirt maker original stitch has pioneered a bodygram technology that produces up to 16 different body area measurements based on the users age height weight and gender as well as two submitted smartphone photos. Some retail brands using body measurement technology have already seen a 40 decrease in returned apparel and goldman sachs research believes return rates could decline further as the accuracy of body measurement technology improves. Goldman sachs research expects product return rates could decline as the accuracy of these camera based solutions improves and retailers leverage the data to create better fitting garments.